A flexible visual language was crafted to be adaptable to seasonal shifts and event-specific promotions. The MFM’s brand consistency was strengthened across digital and physical touchpoints with seasonal markets and year-round events such as Farm to Table Tastings, Winter Markets, and Urban Farm Tours.
To support community engagement and donations, we developed targeted campaigns with messaging around food access and sustainability. Special attention was given to the SNAP Match program, ensuring all visual materials communicated the market’s inclusive mission. Beyond these fundraising efforts, branded merchandise were developed to generate revenue and extend brand visibility.
The Melrose Farmers’ Market brand that nourishes—visually and socially and fuels local impact, action, and donations for the community.
The Melrose Farmers’ Market brand that nourishes—visually and socially and fuels local impact, action, and donations for the community.
The Melrose Farmers’ Market brand that nourishes—visually and socially and fuels local impact, action, and donations for the community.
The Melrose Farmers’ Market brand that nourishes—visually and socially and fuels local impact, action, and donations for the community.