FluidityIQ

PROJECT OVERVIEW
Art Direction, Branding, Design, Brand Strategy, Mobile and Web Product Design, UX/UI, User Experience, Idea and Prototyping, Print, Video
FluidityIQ

Reimagining IP intelligence with an AI-native platform with an adaptable, progressive, and unmistakably modern design

FluidityIQ had bold ambitions to shake up the IP intelligence space – and they brought me in to make it happen. I crafted a clear product vision, built a standout brand presence, and positioned them as the faster, simpler, and more accessible alternative to traditional patent search platforms through crisp and clarity design.
FluidityIQ

Visually position FluidityIQ from their competitors to be accessible, sharp and future-forward

I laid the groundwork for FluidityIQ’s entire design ecosystem—from brand identity and voice to the logo, investor decks, and client-facing materials. Every element was shaped by the core idea of fluidity—in motion, adaptable, progressive, and unmistakably modern. It was about creating a presence that was vibrant, accessible, and built to resonate.
FluidityIQ

The concept of fluidity shaped everything from the visuals to the messaging, driving a design language that feels polished, progressive, and unmistakably modern

A vibrant, accessible presence that doesn’t just stand out—it makes waves

As the product evolved, I partnered closely with FluidityIQ's stakeholders and devs to create a flexible design system that powered their flagship search platform. We transformed the complexity of patent search into a clean, intuitive experience from user flows to microanimations — paving the way for AI-driven features like dynamic data visualizations and responsive UI components tailored to evolving LLM outputs. Beyond product, I led design across all marketing touchpoints—website, product sheets, online and offline ads, and reports. Each piece was crafted to reinforce their unique position in the IP intelligence space and help them stand out in a sea of sameness.

FluidityIQ
FluidityIQ

In a sea of sameness, each piece was crafted to reinforce their unique position in their IP intelligence space and approach

FluidityIQ

In a sea of sameness, each piece was crafted to reinforce their unique position in their IP intelligence space and approach

Bo Tsang DiMatteo Design | Work - FluidityIQ

In a sea of sameness, each piece was crafted to reinforce their unique position in their IP intelligence space and approach

FluidityIQ

In a sea of sameness, each piece was crafted to reinforce their unique position in their IP intelligence space and approach

Musings + News
Highlights of new work, creative projects, and thoughts about design
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