As the product evolved, I partnered closely with FluidityIQ's stakeholders and devs to create a flexible design system that powered their flagship search platform. We transformed the complexity of patent search into a clean, intuitive experience from user flows to microanimations — paving the way for AI-driven features like dynamic data visualizations and responsive UI components tailored to evolving LLM outputs. Beyond product, I led design across all marketing touchpoints—website, product sheets, online and offline ads, and reports. Each piece was crafted to reinforce their unique position in the IP intelligence space and help them stand out in a sea of sameness.