At this early-stage startup, I led 3 key design areas: branding, product design and development, and marketing communications.
The :45 was central to every brand and design element at Loop :45. We continuously refined the UI to enhance the user experience and expand our audience.
Our go-to-market strategy included a robust toolkit—marketing website, collateral, videos, and investor decks—to establish our presence in the video category and drive growth.
With a sleek, modern identity, the brand exudes confidence and innovation, making first-person video creation intuitive and compelling. Its flexible design elevates the platform, ensuring a dynamic and polished user experience that inspires clarity and confidence.