Loop :45

PROJECT OVERVIEW
Art Direction, Branding, Design, Brand Strategy, Mobile and Web Product Design, UX/UI, User Experience, Idea and Prototyping, Print, Video
Loop :45

From a paper sketch, designed and transformed a startup from stealth mode to growth stage

As Chief Design Officer and Founding Designer at Loop :45, I defined the long-term vision, aligning design with our mission to transform professional short-form video. I led all design initiatives, from branding and product design to marketing, investor materials, and mobile and desktop experiences.
Loop :45

Designed to empower people to put their best face forward

The :45 is the cornerstone of Loop: 45 - a video that includes attachments including documents, images, links and details - in one hearty package. The design approach is a goal-oriented user experience for the cross-platform product that empowers professionals of all personalities—whether shy or extroverted—by providing seamless guidance through video creation, script writing and sharing of the :45. It offers a gleaming, intuitive interface and seamless video editing tools, enabling effortless content creation and collaboration.
Loop :45

Video at work: Loop :45 is a professional ally that builds culture and forges deeper connections.

Moving from stealth mode to growth stage

At this early-stage startup, I led 3 key design areas: branding, product design and development, and marketing communications.

The :45 was central to every brand and design element at Loop :45. We continuously refined the UI to enhance the user experience and expand our audience.

Our go-to-market strategy included a robust toolkit—marketing website, collateral, videos, and investor decks—to establish our presence in the video category and drive growth.

With a sleek, modern identity, the brand exudes confidence and innovation, making first-person video creation intuitive and compelling. Its flexible design elevates the platform, ensuring a dynamic and polished user experience that inspires clarity and confidence.

Loop :45
Loop :45

A multi-faceted design system and brand built for a professional async video app. Clean, sleek, and dynamic, it empowers teams to communicate, collaborate, and put their best face forward in video with style. 

Loop :45

A multi-faceted design system and brand built for a professional async video app. Clean, sleek, and dynamic, it empowers teams to communicate, collaborate, and put their best face forward in video with style. 

Bo Tsang DiMatteo Design | Work - Loop :45

A multi-faceted design system and brand built for a professional async video app. Clean, sleek, and dynamic, it empowers teams to communicate, collaborate, and put their best face forward in video with style. 

Loop :45

A multi-faceted design system and brand built for a professional async video app. Clean, sleek, and dynamic, it empowers teams to communicate, collaborate, and put their best face forward in video with style. 

Musings + News
Highlights of new work, creative projects, and thoughts about design
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