Working closely with OHO’s UX and engineering teams, I led the visual direction of the website with three key goals in mind:Extend and elevate Champlain’s global brand presence through a bold, bright and self-possessed visual identity.Simplify the user journey for adult learners and career changers, increasing clarity, boosting engagement, and driving action to apply.Build a flexible, modular component system to support ongoing CMS content updates and scalability after hand off to their internal marketing team
The final design features a bright, modern color palette, clean layouts, and an emphasis on real student stories—using authentic photography of Champlain graduates to create emotional and personalized connection and trust. The aesthetic is simple, approachable, and future-forward, striking a balance between professionalism and warmth.
Working closely with OHO’s UX and engineering teams, I led the visual direction of the website with three key goals in mind:Extend and elevate Champlain’s global brand presence through a bold, bright and self-possessed visual identity.Simplify the user journey for adult learners and career changers, increasing clarity, boosting engagement, and driving action to apply.Build a flexible, modular component system to support ongoing CMS content updates and scalability after hand off to their internal marketing team
The final design features a bright, modern color palette, clean layouts, and an emphasis on real student stories—using authentic photography of Champlain graduates to create emotional and personalized connection and trust. The aesthetic is simple, approachable, and future-forward, striking a balance between professionalism and warmth.
Working closely with OHO’s UX and engineering teams, I led the visual direction of the website with three key goals in mind:Extend and elevate Champlain’s global brand presence through a bold, bright and self-possessed visual identity.Simplify the user journey for adult learners and career changers, increasing clarity, boosting engagement, and driving action to apply.Build a flexible, modular component system to support ongoing CMS content updates and scalability after hand off to their internal marketing team
The final design features a bright, modern color palette, clean layouts, and an emphasis on real student stories—using authentic photography of Champlain graduates to create emotional and personalized connection and trust. The aesthetic is simple, approachable, and future-forward, striking a balance between professionalism and warmth.
Working closely with OHO’s UX and engineering teams, I led the visual direction of the website with three key goals in mind:Extend and elevate Champlain’s global brand presence through a bold, bright and self-possessed visual identity.Simplify the user journey for adult learners and career changers, increasing clarity, boosting engagement, and driving action to apply.Build a flexible, modular component system to support ongoing CMS content updates and scalability after hand off to their internal marketing team
The final design features a bright, modern color palette, clean layouts, and an emphasis on real student stories—using authentic photography of Champlain graduates to create emotional and personalized connection and trust. The aesthetic is simple, approachable, and future-forward, striking a balance between professionalism and warmth.
Working closely with OHO’s UX and engineering teams, I led the visual direction of the website with three key goals in mind:Extend and elevate Champlain’s global brand presence through a bold, bright and self-possessed visual identity.Simplify the user journey for adult learners and career changers, increasing clarity, boosting engagement, and driving action to apply.Build a flexible, modular component system to support ongoing CMS content updates and scalability after hand off to their internal marketing team
The final design features a bright, modern color palette, clean layouts, and an emphasis on real student stories—using authentic photography of Champlain graduates to create emotional and personalized connection and trust. The aesthetic is simple, approachable, and future-forward, striking a balance between professionalism and warmth.
