Phytest

PROJECT OVERVIEW
Art Direction, Design, Product Design, Website, Marketing Design
Phytest

Rebranding and platform redesign for Phytest’s Laboratory Revenue Powerhouse

Phytest, a leader in laboratory revenue cycle solutions, sought to unify and modernize its digital ecosystem. Previously, its core services operated across disconnected applications, creating inefficiencies for labs and providers. The goal: transform this fragmented experience into a single, cohesive platform—streamlining workflows and maximizing revenue potential.
Phytest

Phytest

Designing a Bold, Human-Centered Experience for Adult Learners

The complexity of managing lab operations—across billing, claims, reporting, and provider relationships—was compounded by siloed systems. Phytest needed a comprehensive redesign to: consolidate tools under one cohesive platform, streamline the entire revenue cycle for labs and providers, improve visibility into performance, trends, and bottlenecks, and enable scalable, automated workflows for claim management and A/R.

I focused on key modules: Laboratory Revenue Cycle Management (RCM), Accounts Receivable (A/R) & Denial Management, Reporting & Analytics Dashboards, and Management Tools for Providers, Labs & Patients. Working closely with Phytest stakeholders, engineers, and operations teams, we mapped user journeys across various roles—from lab administrators to billing specialists—to reimagine their day-to-day experience.

Key Design Solutions

1. Unified Workflow Architecture: The new experience allowed seamless navigation across lab operations, claims, and revenue dashboards—reducing redundancy and context-switching for users.

2. Intelligent Billing & Claim Automation
Designed streamlined interfaces for claim submission and processing, including: automated claim scrubbing, Real-time remittance posting, smart aging analysis and denial tracking, insurance collection workflows with clear status visibility

3. Customizable, Real-Time Dashboards
Built modular dashboards offering labs and providers tailored KPIs—like denial trends, claim turnaround times, and revenue leakage. These insights enabled faster decision-making and operational adjustments.

Phytest
Phytest

The redesigned platform helped position Phytest as a modern, end-to-end solution for lab revenue management. With automated workflows, enhanced visibility, and a simplified user experience, the platform empowered labs to transform their services into optimized, reliable revenue streams.

The clean and sleek design created a structured system to manage relationships between providers, labs, and patients—all within one administrative interface to help reduce overhead and became a reliable source for lab networks.

Phytest

The redesigned platform helped position Phytest as a modern, end-to-end solution for lab revenue management. With automated workflows, enhanced visibility, and a simplified user experience, the platform empowered labs to transform their services into optimized, reliable revenue streams.

The clean and sleek design created a structured system to manage relationships between providers, labs, and patients—all within one administrative interface to help reduce overhead and became a reliable source for lab networks.

Bo Tsang DiMatteo Design | Work - Phytest Laboratory RCM

The redesigned platform helped position Phytest as a modern, end-to-end solution for lab revenue management. With automated workflows, enhanced visibility, and a simplified user experience, the platform empowered labs to transform their services into optimized, reliable revenue streams.

The clean and sleek design created a structured system to manage relationships between providers, labs, and patients—all within one administrative interface to help reduce overhead and became a reliable source for lab networks.

Phytest

The redesigned platform helped position Phytest as a modern, end-to-end solution for lab revenue management. With automated workflows, enhanced visibility, and a simplified user experience, the platform empowered labs to transform their services into optimized, reliable revenue streams.

The clean and sleek design created a structured system to manage relationships between providers, labs, and patients—all within one administrative interface to help reduce overhead and became a reliable source for lab networks.

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