The visual identity needed to be modern and clean, but with the texture and warmth of a familiar dish. Key ingredients of The Kitchen included, brand identity, marketing materials and window signage.
The brand and design system stayed adaptable and blended clean lines with comforting touches. Each flyer and printed piece felt like an invitation to pull up a chair and join the table—celebrating everything from knife skills to intimate supper clubs
The space had beautiful, oversized windows—so I turned them into an extension of the experience. The window signage was whimsical and welcoming passersby with warm and playful typography paired with illustrated icons of dishes and food.