The Kitchen

PROJECT OVERVIEW
Art Direction, Branding, Design, Brand Strategy, Print, Signage
The Kitchen

Blending flavor and community in a crafted brand that invites everyone to the table

Julie Unger of the Kitchen envisioned more than just a kitchen — she wanted a gathering place where friends could share meals, learn new recipes, and celebrate culture through food. My challenge was to create a brand that captured that spirit: something warm, welcoming, and full of flavor, just like the dishes coming out of the space.
The Kitchen

Made from Scratch: The Kitchen brand was built on community

To craft a brand that truly reflected the heart of the kitchen, the focus was the feeling of gathering around a table—of cooking together, sharing stories, and passing dishes.
The Kitchen

The focal point for the design is to make people feel curious and ready to dig in

Reflect The Kitchen’s values of diversity and community

The visual identity needed to be modern and clean, but with the texture and warmth of a familiar dish. Key ingredients of The Kitchen included, brand identity, marketing materials and window signage. 

The brand and design system stayed adaptable and blended clean lines with comforting touches.  Each flyer and printed piece felt like an invitation to pull up a chair and join the table—celebrating everything from knife skills to intimate supper clubs

The space had beautiful, oversized windows—so I turned them into an extension of the experience. The window signage was whimsical and welcoming passersby with warm and playful typography paired with illustrated icons of dishes and food.

The Kitchen
The Kitchen

Julie has beautiful crafted The Kitchen to be a hub for culture, connection, and comforting food and classes

The Kitchen

Julie has beautiful crafted The Kitchen to be a hub for culture, connection, and comforting food and classes

Bo Tsang DiMatteo Design | Work - The Kitchen Melrose

Julie has beautiful crafted The Kitchen to be a hub for culture, connection, and comforting food and classes

The Kitchen

Julie has beautiful crafted The Kitchen to be a hub for culture, connection, and comforting food and classes

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