






The identity centers on a daughter’s hands holding purple forget-me-nots—a visual expression of caregiving, remembrance, dignity, and connection.
I developed the logo, color palette, typography, imagery, and brand guidelines to create a warm, timeless system that could work seamlessly across digital and print.
I carried the strategy and identity through the A Daughter's Hands' website, business cards, marketing materials, conference signage, banners, and social presence.
“Bo helped me present myself and my company with clarity, confidence, and heart.”
Hannah Menzer, Founder and Elder Care Advisor of A Daughter's Hands




