Geniegoods

PROJECT OVERVIEW
Art Direction, Branding, Design, Website, Mobile, Print
Geniegoods

Unwrapping what locals love with a playful and elevated brand and web and mobile product

Geniegoods is a destination for discovering unique, locally-sourced treasures from cities around the world. Powered by a global network of “genies” — locals who scout and send these special items — the platform lets users get anything from anywhere, no matter where they are.
Geniegoods

Spreading local favorites globally

The brand needed to feel trend-setting and fresh, seamlessly woven across every touchpoint — from logo and website to mobile app and business cards. At the heart of the identity is a folded heart logo, cleverly doubling as a genie’s smoke trail. It suggests goods found with love and magic — a nod to wishes granted by worldly genies. Each city’s design features its own genie and an unexpected local landmark, captured with a distinctive photographic treatment that feels both surprising and stylish.
Geniegoods

A world of wonder, delivered to your door

The mobile app makes discovery addictive, with goods organized by type and a UI that invites exploration. Visually, the brand is worldly and picture-rich, but always clean and sophisticated — never snobby. Every location story casts the genie and the city as the hero, creating a playful but elevated experience from start to finish.

Geniegoods
Geniegoods

Wishes granted and found with love by genies with a trendy and whimsical brand

Geniegoods

Wishes granted and found with love by genies with a trendy and whimsical brand

Bo Tsang DiMatteo Design | Work - Geniegoods

Wishes granted and found with love by genies with a trendy and whimsical brand

Geniegoods

Wishes granted and found with love by genies with a trendy and whimsical brand

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