Crafting a brand with a fresh take on small-batch vanilla

Via Vanilla is a small-batch vanilla extract brand sourcing beans from Madagascar, Uganda, Comoros, and Mexico and blending them with Vodka, Rum and Bourbon. I partnered with the Diana Weinburg shape the brand story and create an identity that could communicate the craft, character, and depth behind each variety.

Giving Each Vanilla Its Own Character

The brand was built around three distinct flavor profiles: Bright: vodka-based, with clarity and vibrancy Mellow: rum-based, with warmth and depth Bold: bourbon-based, with richness and complexity

Rather than treating the extracts as interchangeable products, the strategy gave each one a distinct personality while creating a cohesive family across the line.

From Bean to Brand Story

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The identity was designed to make the origin, process, and personality of the product part of the experience.

Every element works together to tell a richer story around the vanilla—from where it comes from to how its unique flavor profile can transform what you're making.

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More Than an Ingredient

I developed a visual identity that balances the heritage and craftsmanship of traditional vanilla making with a more contemporary, premium sensibility.

A distinctive logotype, muted purples, warm browns, creams, and subtle gold accents create a world that feels warm, sophisticated, and artisanal without becoming overly precious.

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Via Vanilla became a memorable brand with a clear personality, cohesive visual identity, and richer story that gives customers to explore vanilla beyond the bottle.

Crafting a brand with a fresh take on small-batch vanilla

Giving Each Vanilla Its Own Character

The brand was built around three distinct flavor profiles: Bright: vodka-based, with clarity and vibrancy Mellow: rum-based, with warmth and depth Bold: bourbon-based, with richness and complexity

Rather than treating the extracts as interchangeable products, the strategy gave each one a distinct personality while creating a cohesive family across the line.

From Bean to Brand Story

‍

The identity was designed to make the origin, process, and personality of the product part of the experience.

Every element works together to tell a richer story around the vanilla—from where it comes from to how its unique flavor profile can transform what you're making.

‍

‍
‍

More Than an Ingredient

I developed a visual identity that balances the heritage and craftsmanship of traditional vanilla making with a more contemporary, premium sensibility.

A distinctive logotype, muted purples, warm browns, creams, and subtle gold accents create a world that feels warm, sophisticated, and artisanal without becoming overly precious.

‍

Via Vanilla became a memorable brand with a clear personality, cohesive visual identity, and richer story that gives customers to explore vanilla beyond the bottle.

Crafting a brand with a fresh take on small-batch vanilla

Giving Each Vanilla Its Own Character

The brand was built around three distinct flavor profiles: Bright: vodka-based, with clarity and vibrancy Mellow: rum-based, with warmth and depth Bold: bourbon-based, with richness and complexity

Rather than treating the extracts as interchangeable products, the strategy gave each one a distinct personality while creating a cohesive family across the line.

From Bean to Brand Story

‍

The identity was designed to make the origin, process, and personality of the product part of the experience.

Every element works together to tell a richer story around the vanilla—from where it comes from to how its unique flavor profile can transform what you're making.

‍

‍
‍

More Than an Ingredient

I developed a visual identity that balances the heritage and craftsmanship of traditional vanilla making with a more contemporary, premium sensibility.

A distinctive logotype, muted purples, warm browns, creams, and subtle gold accents create a world that feels warm, sophisticated, and artisanal without becoming overly precious.

‍

Via Vanilla became a memorable brand with a clear personality, cohesive visual identity, and richer story that gives customers to explore vanilla beyond the bottle.

Crafting a brand with a fresh take on small-batch vanilla

Giving Each Vanilla Its Own Character

The brand was built around three distinct flavor profiles: Bright: vodka-based, with clarity and vibrancy Mellow: rum-based, with warmth and depth Bold: bourbon-based, with richness and complexity

Rather than treating the extracts as interchangeable products, the strategy gave each one a distinct personality while creating a cohesive family across the line.

Bo Tsang DiMatteo Design | Work - Via Vanilla

From Bean to Brand Story

‍

The identity was designed to make the origin, process, and personality of the product part of the experience.

Every element works together to tell a richer story around the vanilla—from where it comes from to how its unique flavor profile can transform what you're making.

‍

‍
‍

More Than an Ingredient

I developed a visual identity that balances the heritage and craftsmanship of traditional vanilla making with a more contemporary, premium sensibility.

A distinctive logotype, muted purples, warm browns, creams, and subtle gold accents create a world that feels warm, sophisticated, and artisanal without becoming overly precious.

‍

Via Vanilla became a memorable brand with a clear personality, cohesive visual identity, and richer story that gives customers to explore vanilla beyond the bottle.

Crafting a brand with a fresh take on small-batch vanilla

Giving Each Vanilla Its Own Character

‍

The identity was designed to make the origin, process, and personality of the product part of the experience.

Every element works together to tell a richer story around the vanilla—from where it comes from to how its unique flavor profile can transform what you're making.

‍

‍
‍

More Than an Ingredient

I developed a visual identity that balances the heritage and craftsmanship of traditional vanilla making with a more contemporary, premium sensibility.

A distinctive logotype, muted purples, warm browns, creams, and subtle gold accents create a world that feels warm, sophisticated, and artisanal without becoming overly precious.

‍

Via Vanilla became a memorable brand with a clear personality, cohesive visual identity, and richer story that gives customers to explore vanilla beyond the bottle.

Via Vanilla

Crafting a brand with a fresh take on small-batch vanilla

Giving Each Vanilla Its Own Character

Rather than treating the extracts as interchangeable products, the strategy gave each one a distinct personality while creating a cohesive family across the line.

From Bean to Brand Story

More Than an Ingredient

Via Vanilla became a memorable brand with a clear personality, cohesive visual identity, and richer story that gives customers to explore vanilla beyond the bottle.

Crafting a brand with a fresh take on small-batch vanilla

Giving Each Vanilla Its Own Character

Rather than treating the extracts as interchangeable products, the strategy gave each one a distinct personality while creating a cohesive family across the line.

From Bean to Brand Story

More Than an Ingredient

Via Vanilla became a memorable brand with a clear personality, cohesive visual identity, and richer story that gives customers to explore vanilla beyond the bottle.

Crafting a brand with a fresh take on small-batch vanilla

Giving Each Vanilla Its Own Character

Rather than treating the extracts as interchangeable products, the strategy gave each one a distinct personality while creating a cohesive family across the line.

From Bean to Brand Story

More Than an Ingredient

Via Vanilla became a memorable brand with a clear personality, cohesive visual identity, and richer story that gives customers to explore vanilla beyond the bottle.

Crafting a brand with a fresh take on small-batch vanilla

Giving Each Vanilla Its Own Character

Rather than treating the extracts as interchangeable products, the strategy gave each one a distinct personality while creating a cohesive family across the line.

From Bean to Brand Story

More Than an Ingredient

Via Vanilla became a memorable brand with a clear personality, cohesive visual identity, and richer story that gives customers to explore vanilla beyond the bottle.

Crafting a brand with a fresh take on small-batch vanilla

Giving Each Vanilla Its Own Character

More Than an Ingredient

Via Vanilla became a memorable brand with a clear personality, cohesive visual identity, and richer story that gives customers to explore vanilla beyond the bottle.

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