I’m tortellini in love with pasta and design, so I feel so lucky to have both worlds merge. One of the projects that finished up earlier this year a couple of branding projects for Seven Hills Pasta, based in Melrose. The handcrafted pasta company is headed up by wife and husband, Carol and Giulio Caperchi, who take enormous pride in bringing Italian tradition and modernizing it with American heritage and culture into their pasta creation. We wanted to highlight this even further with various branding projects, like shirt and cap designs and pasta sauce, a tomato puree that is a pure accompaniment to their pastas.

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I extended Seven Hills Pasta brand packaging to their pasta sauce, but utilizing their strong green rolling hills graphic. It really stands out on store shelves with the green and white of the label and the vibrant red of the sauce. The non-food items like shirts and caps were minimalist and fun.

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Currently, Seven Hills Pasta Company creates their artisanal pasta and pasta sauce magic in their pasta kitchen in Boston Public Market. Find their pastas and other Italian culinary creations at the local Farmer’s Market in Melrose and Worcester, and local grocery stores. For more info, check them out at https://www.sevenhillspasta.com

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